Using dental marketing strategies, a practice can attract new patients and improve its reputation in the community. These strategies can include digital marketing, (like website SEO and digital ads), patient-centered marketing, (like encouraging referrals and starting a patient loyalty program) and traditional marketing channels.See More Info

In a competitive market, a dentist needs to be as visible as possible, especially when it comes to local marketing. This can be achieved by making a presence at community events like fairs, carnivals and rodeos. Alternatively, a social media account is another great way to show off the dental services and products offered.

Leveraging Google Ads to Attract New Dental Patients

One of the most effective methods of dental marketing is to highlight the work that a practice does by posting before and after images of happy patients. This helps to establish trust and is a tactic that many other businesses, including gyms and home improvement providers, use effectively. When promoting this type of content, it’s essential to get the permission of the individual before posting any images online.

Investing in a strong web presence is crucial for any modern business, and this includes dental practices. Having an easily accessible and informative site allows potential patients to find the hours of operation, address, areas of expertise and other key information with a single click.

Another aspect of digital marketing that a dental practice can utilise is the ability to target specific demographics with social media and Google ads. This involves using parameters such as age, location, education and job to narrow down the audience of an ad to only those who could benefit from your dental services or products.