In the past, potential clients discovered your firm by word of mouth or finding it in the phone book. Now, most people find attorneys through search engines. To maximize your online visibility, you need to optimize your website using proven techniques to rise higher in search engine results.
Mercury News for Lawyers leverages various tactics and tools to improve your ranking, including leveraging keywords on relevant pages of your site, optimizing your Google Business profile, creating and implementing schema markup, and building quality backlinks. However, if you want to achieve the best possible results, you should seek out a legal marketing agency staffed by experts in the nuances and intricacies of SEO for attorneys.
Local SEO Tactics Every Law Firm Should Implement
Law firms that rank highly in organic searches for legal services typically see an increase in website traffic and a corresponding increase in qualified leads, both of which ultimately lead to more clients and revenue. Compared to other marketing channels, such as pay-per-click advertising, organic search is one of the most cost-effective ways to grow your practice and increase your bottom line.
To further increase search engine visibility, SEO services for attorneys typically utilize various tools and strategies to target high-value keywords with substantial search volume and a strong correlation with the firm’s practice areas. Additionally, they may employ different content marketing methods such as infographics, whitepapers, case studies, or educational blog posts to generate valuable, shareable content that is highly relevant to the target audience and helps to establish the firm as an authority within its niche.